Today’s episode is part-bitter, part-sweet as I reveal that the end of The Podcast Guy Show is nigh – but that the future is brighter than ever for us podcasters who understand the value of web radio among a multi-channel marketing strategy.
By making the world more accessible, the internet is building us apart from many of our customers. Whereas 10 years ago we would have exclusively served local communities, today many of us do business with people the other side of the planet. It’s precisely for this reason that podcasting is such a powerful tool in our marketing repertoire – people can get to know us by voice, thereby building bonds with us, and we can bring our brand to life, rather than consign it to inanimate pixels on a screen.
The recent statistics from The Infinite Dial, the yearly study on internet radio consumption by Arbitron and Edison Research, show that podcasting not only lets us reach more members of our existing customer communities than ever before – it can also help us to find prospective customers of the future whether they’re searching for relevant content on internet-connected TVs, smartphones, or desktop PCs.
To give you a push in the right direction, here’s the presentation I delivered last week to a tuned-in audience of geeks, nerds and normals at Social Media Cafe Liverpool. I was joined by FOSS regular co-host, and Linux Outlaws and Rathole Radio shows’ founder, Dan Lynch, and It’s a Frog’s Life acoustic podcast‘s Graham Holland, to showcase the potential and excitement of creating podcasts. We all shared our journey. I hope you enjoy the presentation in video and slide form. If you want to watch me fool about in the name of podcasting, I enter stage right (your left) at around minute 25:
One of the biggest questions raised by podcasters is how to build a community in the first place.
On today’s show I discuss a strategy that has worked for many web radio fanatics – and it simply involves using technology to find your customers, and understand what they want from you. Using mindmapping combined with content curation and creation provides you with an unbeatable plan to develop your reputation as the automatic go-to in your area of expertise.
Stuff discussed on the show
Episode 22 of The Podcast Guy Show is the last of its kind for a while. I’ll be taking a break to focus on a new business project, but I’d love you to stay connected and let me know what you’re up to in podcasting. Keep Tweeting me @ThePodcastGuy or drop me a line with any questions you might have, at [email protected]
Keep rocking the awedio!
