“If I hadn’t heard your voice first, I don’t think I would have done business with you.”
Trust, Engagement, Loyalty.
TEL more, SELL more. Face facts – when you tell tales, you create more sales.
When we talk about stories, we’re not talking airy-fairy streams of consciousness: Sharing stories with The Podcast Guy means constructing powerful radio programmes or whole internet radio stations to create unprecedented levels of trust, engagement and loyalty among your customer communities.
Put simply, The Podcast Guy sets the voice of your business free, leaving you to enjoy the rewards of incredible word of mouth marketing as your customers delight in your commitment to their delight in your products and services.
A common complaint about the internet is its impersonal nature. It’s all pixels and no personality. A common complaint about people doing business on the web is not getting a proper ‘feel’ for the brand.
Let’s look at what podcasting and broadcasting means to your business.
How it works
There’s no ‘typical’ business podcast, event broadcast or internet radio station. Yet The Podcast Guy uses a unique formula to make sure that however you want to get your message across, it’s right for your audience, at the right time.
Using traditional journalistic and marketing techniques fused with modern-day social media execution, Dave will develop a powerful, personality-first podcasting package to propel your business to the next level of success.
Example of a podcasting or business broadcasting project:
- Finding your story. Sometimes when you’ve been working on your business for a long time, it’s hard to remember what ignited the passion. It’s this love of what you do, the very essence and foundations of your business, that your customers cherish the most. This is the discovery phase where Dave takes plenty of time to research and evaluate both your business and its position in the marketplace. This is where The Podcast Guy asks the questions, talks to customers, hunts down the many constituent parts both on and offline that comprise your company DNA.
- Storyboarding. Between us we create a plan for telling your tales to convince existing and to-be customers about the value of doing business with you. At this point we work on new market opportunities, discuss the various options available to you through podcasting or online broadcasting.
- Cranking up those KPIs. KPIs are Key Performance Indicators, business-focused goals that show you and The Podcast Guy what you need to achieve – and give valuable insight into how far you have progressed towards creating a customer community through business broadcasting.
- All about alignment. Of course podcasting or business broadcasting is just one – a very valuable one, admittedly – of the tools at your disposal. We’ll make sure that your programmes, event broadcasts or radio station enhances all your marketing efforts elsewhere. We’ll also place big focus on complementing your social media strategy. It’s social media, and communications, that will help drive people to your podcasts and radio shows – so it’s vital that everything works in harmony.
- Make it happen! Once all these elements are in place it’s time to tie everything together. We’ll hit the studio with the talent you need to succeed. Now it’s time to start creating customer communities to support your ambitious growth plans for the future – starting today.
We’re all questing for growth. More customers, more exhibitors, more delegates. But it all begins with loyalty and engagement. Word of mouth is your most powerful marketing tool and to inspire clients you need to make your voice heard.
The Podcast Guy is ready to work with you to bring your business to life.
