Serendipity is taking a trip to Westmorland offered up by the other half who happens to be making an excursion northbound on the M6 to rendezvous with fellow charity representatives.
There, sat on a well-weathered bench overlooking a small roundabout and a branch of Spar, I realised exactly what podcasting and broadcasting is to the burgeoning business.
Audio marketing.
Forget the radio shows, the event broadcasting, the voice overs, all that jazz. It’s pure and simple audio marketing.
Audio marketing to generate massive trust of, loyalty to and engagement with your brand. Remember those triplet totems of trust, loyalty and engagement: Here at The Podcast Guy I’ll be referring to them on an ongoing basis as we chart the success of your audio marketing strategies.
I wanted to share that with you, since I know now I’ll have made a heck of a lot more sense. Just as you might understand direct marketing, so we should comprehend the myriad benefits of audio marketing. Or if you don’t, you will – stick around and we’ll get there together.
Audio marketing, then. Onward. And thank you, Penrith!
