You may have noticed a certain silence in the world of podcasting. So I have I.
And it’s true, I did have a spot of laryngitis over Xmas but that’s not the real reason for the dearth of impactful, on-the-button analysis and commentary on this site.
I’ve been evolving
Around October time last year it started dawning on me that while podcasting is a wonderful tool for marketing and communicating, it isn’t or shouldn’t be consumed or created in isolation.
About two years ago, wandering in the hills of Derbyshire, I coined the idea of creating a brand called The 3D Blogger.
A year ago I created a concept called The Podcasting Pyramid.
Last week I relaunched Word And Mouth, my communications company. The tagline:
Share Everything
Radio and listening is but one tool and method of communication and consumption. Video is another, as is this thing you’re reading.
So many people forget that everyone learns and enjoys information in many different forms.
So while podcasting stimulates people, others find it a turn-off.
It’s my job to make it easy to talk with your customers in the way they choose.
Do I move to Word And Mouth?
That’s a great question. Word And Mouth is going to be the staging post for businesses who want to squeeze the most value out of their content, and build the kind of relationships that last the test of time and lead to amazing word of mouth marketing.
I’m going to keep working here at The Podcast Guy to make it easy for you to get your radio show out there. I might put out a super-simple video guide, do a few webinars, and there’s a book to be finished like no other podcasting book that’s ever been written.
But more than that I need to know what you need to know to be more efficient with my time.
So fire away and tell me what you’re after – and let’s make this thing work!
