I had an interesting email today from one of my podcasting partners about how I view the future of web radio.
While you know as well as I do that I have a deep-rooted passion for audio content, I’m also realistic about what you can achieve with podcasting in isolation.
Which puts me in a tricky spot on a site such as The Podcast Guy (sounds kinda channel-exclusive, right?).
I’m a huge fan of podcasting and while you’re absolutely right that I’m more of a realist on the subject that some of the snake oil merchants who paint podcasting as a panacea, it definitely does offer the producer the edge – if they use it in tandem with other marketing channels.
I’m not denigrating podcasting – but I do believe it can only be properly leveraged if you create value for users who are also interested in content consumption through other channels such as blogs, white papers, video and forums (Quora and LinkedIn Answers, for example).
In my forthcoming book on content creating customer communities, I’ll be explaining more about how you need to be reaching out to your audience using whichever medium best suit their needs. So while podcasting works for the commuter, blogs may be more in tune with what the home worker wants to kill some time after lunch.
Am I off the mark?
