Chapter 1.
I won’t be the first person to exclaim we’re on the edge of something utterly amazing for dynamic content producers. There’s a reason why I call it awedio marketing. It is that incredible.
Podcasting 3.0 might just have something. We discovered (1), we learned (2), we conquered (3.0).
I know it’s not just me because companies by the dozen have started pouring significant time, money and other resources into providing you with ways of sharing your engaging content using audio marketing to powerful effect.
I’ve been excited by the potential of Audioboo once it ties with a web audio editing platform such as Soundation to give you the chance to refine your recordings prior to publishing.
But it’s been a long time since I’ve been giddy. Mixlr is virtual giddiness.
This is all about Mixlr
Early applications to put us on our rightfully-deserved broadcasting pedestals were, as you might expect, primitive and clunky – exemplified by TalkShoe (which to its credit was designed primarily as a community-calling service) and BlogTalkRadio (which was designed expressly for people to share their message with the world). They worked but they didn’t amaze other than through giving your voice free passage on to the intertubes.
We’ve put up with them, and even added the resultant recordings to our podcast feeds with laughable results. Assuming you have ears, they will loathe the hiss and crackle that typifies the output from a TalkShoe or BlogTalkRadio episode.
It’s a Mixlr!
Oooh!
But imagine if you gave TalkShoe and BlogTalkRadio a lobotomy, and replaced the vacuum with a tightly-synchronised set of Buck Rogers-endorsed microchips.
You removed their virtual veneer, and switched them for likenesses of Cindy Crawford (as she was when she did that video with Jon Bon Jovi) and George Clooney (in Out Of Sight).
Then you put them in a room with loads of roses and Cristal, a perfect environment for two of the world’s most beautiful, and now more erudite than Stephen Hawking after an extended swotting up session for a spot on Eggheads, people to mate to the best of their abilities.
With the champers swigged and the roses scattered all over the frankly cliched Hotel du Vin boudoir with matching blood-red satin curtains and duvet cover (the last bit wasn’t a strictly necessary accessory to the tale), we wait keenly for nine months.
And then Mixlr pops out of Cindy!
I’m going to leave you with that thought today as tomorrow brings an exclusive interview with Greg Lloyd, one of the co-founders of Mixlr. It’s then you’ll safely erase the idea of one of your favourite 1980s pin-ups giving birth to a live audio broadcasting application.
Heck, we might even broadcast the chat on Mixlr!
Doubtless you’ve got some great questions for Greg about the future of audio online, how Mixlr fits in and how to create incredibly engaging audio content, so drop ‘em in the comments box for this article or ping @thepodcastguy on Twitter.
Until then, let me reassure you that providing it lives up to expectations Mixlr justifies a spot in one of my top-three tips for platforms to revolutionise audio marketing and drive ubiquity for dynamic content consumption. It’s that promising…
